If there were ever a timely business book, “Save Your Small Business: 10 Crucial Strategies To Survive Hard Times or Close Down & Move On” by Ralph Warner and Bethany K. Laurence is certainly it. Promoted as a road map to small business survival, Warner and Laurence provide simple, no-nonsense, steps that can make a […]
When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations […]
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and now want to try it? As a small business owner you face many challenges – limited capital, minimal support staff and having too much […]
When starting a new business, there are numerous signs that can indicate whether you’re succeeding as an entrepreneur or aren’t. A small business can be risky. This is particularly true if you specialize in a niche that bigger companies already excel in. However, if you display some particular qualities, it’s a sign that you’re doing […]
Business, like any other entity, demands growth, especially when in the embryo stage; embryo in the sense that when it has not gotten the blue-print to be successful and make waves. What is then to be done to make sure that it gets the proper footing when trying to launch or gain popularity, the business […]
Who is this person? The prime goal of every company, big or small, is business growth. While running a business, you might have hired specialists for marketing, sales, finance or even business, everyone who you think is required to make your business a success. But you still feel that although your business is successful in […]
Today’s businesses, regardless of their size, must realize how critical it is for them to engage in strategic marketing activities in order to grow and survive in our business world. Using strategic thinking in deciding which channel can offer you the best return on your marketing investment is also essential for success. A strategic marketing […]
Social media marketing is an excellent platform to use when you want to build and maintain a strong presence in your industry. Social Media can easily drive thousands of unique visitors to sites in minutes. Large companies have implemented and adapted social platforms into their advertising and marketing campaigns. The question now is: how can […]
One of the things that I think most people in the marketing world take for granted is that everybody understands the fundamental role of marketing in business. Through my daily interactions with other business owners over the past several years, however, I have been amazed at the relative lack of understanding about the importance of […]