In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors–Leads–Customers. This is what Inbound marketing captures. What then is Inbound marketing? According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online […]
The digital age is very real now and traditional marketing tools alone do not offer the kind of results that befits a business to make it profitable. Digital channels need to be included in any marketing strategy and they are actually now a requirement for any business that is inclined in making profits and remaining […]
The evidence is very visible and many have already spoken that innovation is the core element in creating new versions of growth. Long-term business growth requires an authentic innovation. However, it is not easy to detect what kind of innovation shall click and that will lead to platforms of development. And there are a lot […]