Today’s businesses, regardless of their size, must realize how critical it is for them to engage in strategic marketing activities in order to grow and survive in our business world. Using strategic thinking in deciding which channel can offer you the best return on your marketing investment is also essential for success. A strategic marketing […]
Golf ranks as one of the most brutal and demanding markets in the sports business. So, despite its fabled swoosh, Nike was regarded as an amateur when it decided in 1995 to branch out from shoes to golf apparel, balls, and equipment. Four years later, however, Nike had scored priceless marketing victories – not once, […]
Here’s how you can easily grow your business: 1. Consider tying up with successful business owners. Create strategic alliances with companies that are offering products and services that compliment yours. This can help you gain more new customers without really spending too much money on your advertising cost. For example, you can ink a deal […]
Growth and the management of growth present special problems in financial planning. Growth is not always a blessing. Many companies are in a financial predicament, have cash flow problems or even go bankrupt while they have full order books. There can be several causes for this phenomenon. One of the major causes, however, is the […]
You may already have an ongoing landscaping business that is enjoying a steady flow of business or a reasonable sales turnover. However, if you wish your business to grow it is important to evaluate your current marketing strategy and how you are going to proceed to increase customers and convert potential customers to actual customers. […]
Sustainable business growth is essential for the financial well-being of a business. Lack thereof can seriously harm a business or even leads to bankruptcy. The following tips can be used as a guideline to grow a business sustainably: Understand the financial health of your business (e.g. financial statements, ratios and sustainable growth rate). Build a […]
House painting is a skill that most people can pick up quite easily. It is one of those rare home based business opportunities that actually work and it is very possible to make $30- $50 an hour without much effort. Here are the top 7 reasons why anyone with basic painting skills should consider starting […]
Can your business be franchised? If you have a thriving business that is receptive to a regional or national system of marketing then franchising may be the right choice. To help you ascertain if your business could be franchised, assess some of the qualifiers described below. First, evaluate yourself as a prospective franchisor. Franchising is […]
‘In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible – indeed, they’ll have to rethink the concept of the corporation it self.’ C K Prahalad and G Hamel 1990 Organizations do not exist in vacuum. They operate within a competitive industrial environment. […]
Social media marketing is an excellent platform to use when you want to build and maintain a strong presence in your industry. Social Media can easily drive thousands of unique visitors to sites in minutes. Large companies have implemented and adapted social platforms into their advertising and marketing campaigns. The question now is: how can […]