Can your business be franchised? If you have a thriving business that is receptive to a regional or national system of marketing then franchising may be the right choice. To help you ascertain if your business could be franchised, assess some of the qualifiers described below. First, evaluate yourself as a prospective franchisor. Franchising is […]
‘In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible – indeed, they’ll have to rethink the concept of the corporation it self.’ C K Prahalad and G Hamel 1990 Organizations do not exist in vacuum. They operate within a competitive industrial environment. […]
Social media marketing is an excellent platform to use when you want to build and maintain a strong presence in your industry. Social Media can easily drive thousands of unique visitors to sites in minutes. Large companies have implemented and adapted social platforms into their advertising and marketing campaigns. The question now is: how can […]
Many entrepreneurs think their biggest problem is finding funding. But what those entrepreneurs forget is the demon of distraction. Lack of focus and distraction can destroy any business, making it lose its momentum. By year three, 44% of businesses fail. This means that focus is essential to a business’s success. And maintaining your short-term and […]
Ethical behavior, quality character, honesty, moral integrity – how does one in business view these human attributes? I tend to view them as a given with the people I interact in both the business world and in my personal life as well. I expect the best from people yet keep my eyes open for behavior […]
One of the things that I think most people in the marketing world take for granted is that everybody understands the fundamental role of marketing in business. Through my daily interactions with other business owners over the past several years, however, I have been amazed at the relative lack of understanding about the importance of […]
In order to be successful, any business needs a committed owner, strong concept, realistic goals, strategy, and financing. Using your own money is usually a wise option, but the problem with most new business owners is that they don’t have their own money. The only real option is to look into getting a small business […]
The world of Business is changing faster than technology these days. But Running and preserve a business is difficult as starting a new one. It is a big challenge for every business in entering new international markets hence needs to have business expansion strategy in place to keep going. International Business development is one of […]
As an experienced, but self taught, entrepreneur and online business person, after learning to type at school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and unsuccessful! Having read hundreds of books and websites, and subscribing to even more newsletters, there are […]
What is an effective business organization? The answer to this is quite broad and diverse. But there is one aspect of business operations that is often neglected. This is business writing. Effective business communication is important in the daily operation of a company. Moreover, it can dictate whether the company earns or loses money. In […]