Business, like any other entity, demands growth, especially when in the embryo stage; embryo in the sense that when it has not gotten the blue-print to be successful and make waves. What is then to be done to make sure that it gets the proper footing when trying to launch or gain popularity, the business […]
Who is this person? The prime goal of every company, big or small, is business growth. While running a business, you might have hired specialists for marketing, sales, finance or even business, everyone who you think is required to make your business a success. But you still feel that although your business is successful in […]
The evidence is very visible and many have already spoken that innovation is the core element in creating new versions of growth. Long-term business growth requires an authentic innovation. However, it is not easy to detect what kind of innovation shall click and that will lead to platforms of development. And there are a lot […]
If you are interested in growing your business, you may need to work on yourself as a person. Self improvement is a great tool for improving your business. Most people never think about how they could improve themselves to make their business grow, but there are actually some things you can do to improve your […]
AFAB (A-fab) noun: 1) a sale of “anything for a buck” in order to generate revenue and keep billable employees busy 2) a business situation which can impede company growth, differentiation and/or profits 3) in more mature firms, a symptom of lack of focus on specific product or service offerings ******************** However you define it, […]
So you’ve got ambitions to grow your business to the next level, and your wondering where to go next. Before you start making decisions have you considered whether your business is ready for growth? Ensuring your business is ready for an increase in business is just as important as having a way to generate that […]
Strategic planning and business reviews are important for businesses to provide timely and accurate insights into customer desires, environmental trends and potential competitor actions so that your business can create methods and tactical plans to achieve long-term business success. Strategy reviews should be undertaken annually at least, to ensure strategies remain focused and in line […]
If you’re operating budget or your marketing plan looks like it did five years ago, two years ago or even last year, there’s a problem. With every advancement in technology, with every emerging social platform and with every shift from the desktop to the cloud, the ways people communicate, the ways your customers make decisions […]
Today’s businesses, regardless of their size, must realize how critical it is for them to engage in strategic marketing activities in order to grow and survive in our business world. Using strategic thinking in deciding which channel can offer you the best return on your marketing investment is also essential for success. A strategic marketing […]
Golf ranks as one of the most brutal and demanding markets in the sports business. So, despite its fabled swoosh, Nike was regarded as an amateur when it decided in 1995 to branch out from shoes to golf apparel, balls, and equipment. Four years later, however, Nike had scored priceless marketing victories – not once, […]